Today’s society places great importance on the quality of certain items we purchase. We want high quality in our big ticket items such as houses and vehicles, but place relatively little importance on the quality of the food we eat. Is it a prestige thing to have that luxury car, and food just isn’t prestigious, or is it because we consume food everyday, and the act of purchasing it just becomes boring?

Imagine if we purchased food once every 5 years, just like we do a vehicle and how that would affect the choices we make.

You’d walk onto the “food lot” to take a look at all the different food packages you could purchase, with everything available from the top of the line “Certified Organic” package all the way down to the bargain basement “Calorie” package. At the car lot you ask yourself if you want a cheaper vehicle just to get you from A to B, or a good quality one that is safe for your family, dependable, and enjoyable to drive? Similarly, at the food lot you would ask yourself if you want a cheap food package just to keep your family’s stomachs full and body functioning, or a good quality food package that is safe, keeps your family healthy, protects and sustains the environment, and helps make your life more enjoyable.

A family of four in Canada, spends on average $40,000 on food for a period of 5 years. It is hard to comprehend why we would put more thought and care into the purchase of a car than we would about what food we consume to fuel our bodies. We have no problem in seeing the necessity of getting a car loan or mortgage for a house, maybe it is time to consider investing in a food loan.